Holly Paykel

INSTAGRAM‍ ‍TIK TOK‍ ‍SOUL SOCIAL CLUB INSTAGRAM

Holly Elizabeth is a Sydney-based creative, content creator, and founder of Soul Social Club, a wellness-led community experience centred around connection, movement, journalling, and personal growth.

With a background in fashion, creative direction, brand storytelling, and social content, Holly blends elevated visuals with authentic, community-driven experiences. Her work spans creative campaign direction, UGC, brand partnerships, event hosting, and on-ground content capture, with a strong focus on fashion, beauty, wellness, and lifestyle brands.

She is passionate about creating meaningful content that feels both aspirational and emotionally connected, whether through brand campaigns, social storytelling, or curated in-person experiences. Known for her eye for detail, strong creative instinct, and ability to bring people together, Holly’s work sits at the intersection of style, strategy, and soulful connection.